Boeing 737 Max

Thoughts on Boeing and the 737 Max

Boeing Deception Alleged in Scathing Report on Max Crashes

Article via Bloomberg

As a fan of all things Seattle and Boeing, this was painful to read. I’m hopeful that Boeing can fix this, but also recognize that it’s a monumental task of attempting to reboot a corporate culture against decades of history. Crises tend to provide solid energy to overcome social inertia. I hope Boeing is able to pull this off. 

Boeing is still a company I love and admire. Sure, as a fan of things Seattle, and a lover of aviation, I hold a bias. Many, many of my friends and family have held Boeing badges. I deeply want the company to succeed. Yet in a sustainable manner. Erosions of trust at this level are very hard to overcome, and it can’t be done with a model solely focused on maximized profit.