Marketing

Just my random thought of the day.  There are ways to build demand without creating suckers. Only focusing on maximizing profits from your customers can’t be sustained. Once a critical mass has been reached, you will have a growth rate the approaches zero rapidly

Go forth and do great things.

Seattle and Yoga Pants

Seattle and Yoga Pants

The Daily Beast had a fun article about the sheerness of some yoga pants. What makes me chuckle, though, is that these are considered high fashion in the region. You’ll see the Mercedes driving Bellevue matrons wearing these out and about town. I wonder if this article might affect that. 

Free teen movie matinee at MLT library Wednesday

This Wednesday, the MLT library is a teen movie night (more details at MLTNews). It’s great that these sorts of things are available. Sadly, this one seems to be going on hiatus. Let’s hope the Friends Of The MLT Library are able to continue this.

Real Estate

As I’m looking over a statistical analysis of the active properties in Snohomish County, there are a few details that I find interesting.

  1. 5+ bedroom homes are selling quite fast (averaging 83 days on market)
  2. They’re selling faster than 3 bedroom homes (89 days)
  3. In third place are 4 bedroom homes at 94 days
    1. I would’ve expected them to sell faster than 5+…
  4. 2 bedrooms are the slowest sellers at 134 days on market
  5. Condos are selling faster than houses
    1. 2 bedroom condos are averaging 55 days
    2. 3 bedrooms are going in 58 days

It’s good to see condos taking off. I would expect the lack of inventory has been driving that. With all the details, though, involved in closing a condo, I’m surprised they’re closing faster.

Go figure!

 

Vietnamese Food

One thing I’ve become fond of: Vietnamese sandwiches. Now, not every pho place carries them. I’m pleased to have found Pho on Broadway, just south of 19th on Broadway in Everett. I hadn’t been successful locating a place this far north, so this is a bit of a gem for me.

Anyway, give them a try.

Cheer!

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LinkedIn

I assume all of you readers are using LinkedIn. Do you have any strategy? At this point, my main focus has simply been to connect to >1 person / week, which I’ve had no problem accomplishing. However, I’m confident that there’s much more I could be doing. I’d love to hear what success you have, ideas, etc.

More Ballen Seminar Thoughts

Just over a week a ago, I attended at social media workshop hosted by Lori Ballen. Covered a great deal of content that I deeply care about, thus there’s tons to write about. There’s one piece that really struck me, though. Her ability to connect.

One thing that happens regularly for her: people who she’s never met treating her like she’s their best friend. These are people who have only connected with her via social media. For all the criticism about social media destroying society, clearly these tools still enables us to bond.

Utilized well, people can connect solidly to brands, ideas, individuals. This gives communicators powerful ways to affect our audience. And elicit cynicism. If we’re not careful, these tools will end up viewed simply as deceptive marketing tools, building a false sense of connection and, thus, exploitive.

We need to be vigilant, ensuring we strive for genuine connection. Respectful, solution driven, thoughtful, and focused on our customer more than on driving cash-flow. Once your audience becomes jaded, rebuilding that trust is painfully slow and, perhaps, impossible.

Some Site Updates

I just added some pages, along with some content. See my new “About” and “Local Bloggers And News Sites” pages.

 

Let me know what you think. I have ideas of where to take this, but really value your feedback.

Organizing

One thing that often happens with me: odd hour wakefulness focused on organizing. Not out of any sense of anxiety, mind you. Rather, my brain comes alive with ideas. I find it amusing.

My current focus when it comes to personal organizing: realistic daily loads. I’ve been using what I’ll call a “day dump”. I throw most of my outstanding workload into “today”, then shift the un-done into tomorrow. That’s quite frustrating. It makes it look like little gets done. And organizing starts to take much longer, especially as time oases. Plus, when you scroll thru a huge task list, it’s easy to get overwhelmed.

I’m trying my best to build my task list into something that has a real chance of getting accomplished. Helps keep my main foci on page one, and not scroll around looking for sheet I should do next.

Time

Just a thought: if you regularly give up planning and review time to deal with “now”, you have a future problem. We must make time to compare our progress against our goals. Otherwise, we get lost.

Don’t let this slip! And I’ll try to do the same.