If you’re email marketing, don’t ever do this

With 7 years working in Real Estate, I’m on tons of email lists. I don’t mind this much, as I get to see what’s going on out in the market. Today, though, got one that violates all my marketing skills, understanding and wisdom. It was a jpg dropped into an email. I’m not a fan Read More …

I do not mind ads / Just make them work on mobile / Do not break the website

First, a quick note about the subject line. A friend challenged me to post on Twitter only in haiku for a day. I thought these subject lines would be fun, too. Anyway, ads. As I’ve focused the past few years on marketing, I have no issue with web ads. Currently, they’re the way many web Read More …

Social Media Marketing Event in Everett June 25

Hey everyone, This coming Wednesday June 25th, my office is sponsoring Tech Savvy Today. These speakers have all successfully used modern marketing, branding, and social media to build dynamic and powerful businesses. It’s a whopping $25, which gets you in front of some key thought leaders in this space. Not only do I recommend this, Read More …

Facebook’s Video Ads

Autoplayed videos; oh, how I loathe thee! I’ve been grousing about this for years. And now, NOW Facebook wants to launch into the space. Grrrr… The radio piece I heard this morning didn’t  have much, except stating the auto-play piece. Reading this article on AdAge gives a bit more balance. Apparently, scrolling or swiping past Read More …

Real Estate and the Web

Been spending a fair amount of time today looking at different website options for my company. At this point, I’m not terribly impressed with any of them. Makes me think I should go and build my own.  My dream system has all the components of your standard transaction well integrated. CRM, transaction steps, offer tracking, Read More …