Stumbled upon this site today: Lexicon of Sustainability. A great series introducing so much of the work I valued at Starbucks. One of the deepest privileges of my life: Corporate Social Responsibility. Working with the greatest minds on the cutting edge of societal change transformed me.
One constant issue we faced, clarifying such terms as Fair Trade, Organic, and, ultimately, sustainability. I appreciate what these folks accomplished with these videos.
These folks have developed a clever transformational campaign. Ultimately, this project revolves around community engagement, discussing our who were are, and who we want to be.